Preci - Gifting Made Easy
AI Gift-giving Assistant for Modern Relationships
Preci - Gifting Made Easy
AI Gift-giving Assistant for Modern Relationships
Product Strategy & Design
Creative Directing
UI/UX
User Research
Prototyping
Role (3 weeks)
UX Research · UX/UI Design · Usability Testing
I led the end-to-end design process — from user research and persona creation to wireframes, prototyping, and testing — focusing on empathy, ease, and emotional design.
Tools
Figma · Sketch · Miro · InVision
Overview
Preci is a smart gift-giving app that helps users remember important dates, find the perfect presents, and make gift-giving a joyful, stress-free experience. Designed to act like a personal assistant who truly cares, Preci curates personalized gift ideas, tracks budgets and milestones, and brings creativity back into an often-overwhelming process.
Problem
In today’s fast-paced world, many people struggle to find time and inspiration for thoughtful gifting:
Forgetting birthdays, anniversaries, or milestones
Overspending on last-minute gifts that feel impersonal
Feeling anxious or guilty about not showing appreciation in time
Despite using tools like Google Calendar or Facebook Events, people still scramble to find suitable gifts, turning what should be a warm, expressive act into a source of stress.
How might we make gift-giving simpler, smarter, and more personal?
Role (3 weeks)
UX Research · UX/UI Design · Usability Testing
I led the end-to-end design process — from user research and persona creation to wireframes, prototyping, and testing — focusing on empathy, ease, and emotional design.
Tools
Figma · Sketch · Miro · InVision
Overview
Preci is a smart gift-giving app that helps users remember important dates, find the perfect presents, and make gift-giving a joyful, stress-free experience. Designed to act like a personal assistant who truly cares, Preci curates personalized gift ideas, tracks budgets and milestones, and brings creativity back into an often-overwhelming process.
Problem
In today’s fast-paced world, many people struggle to find time and inspiration for thoughtful gifting:
Forgetting birthdays, anniversaries, or milestones
Overspending on last-minute gifts that feel impersonal
Feeling anxious or guilty about not showing appreciation in time
Despite using tools like Google Calendar or Facebook Events, people still scramble to find suitable gifts, turning what should be a warm, expressive act into a source of stress.
How might we make gift-giving simpler, smarter, and more personal?
Click to Start or view Figma Prototype
Process
1. Research & Insights
Secondary Research
Explored studies from BBC, CNBC, and The New York Times on why people overspend and feel pressure around gifts. Findings revealed:
Gifts communicate emotion and strengthen relationships, but poor gifts can do the opposite.
Social norms often drive unnecessary spending.
Most people don’t plan gifts in advance.
Primary Research
Conducted surveys (34 participants) and interviews (5 participants) to understand behaviors and pain points around gifting.
Using affinity mapping and empathy maps, I identified three user types:
Key Insights
Users need help remembering occasions, staying organized, finding meaningful ideas, and managing spending — without losing the emotional intent behind gifting.
Process
1. Research & Insights
Secondary Research
Explored studies from BBC, CNBC, and The New York Times on why people overspend and feel pressure around gifts. Findings revealed:
Gifts communicate emotion and strengthen relationships, but poor gifts can do the opposite.
Social norms often drive unnecessary spending.
Most people don’t plan gifts in advance.
Primary Research
Conducted surveys (34 participants) and interviews (5 participants) to understand behaviors and pain points around gifting.
Using affinity mapping and empathy maps, I identified three user types:
Key Insights
Users need help remembering occasions, staying organized, finding meaningful ideas, and managing spending — without losing the emotional intent behind gifting.
Personas
Ideation
Synthesized findings into How Might We questions:
How might we help people remember special occasions ahead of time?
How might we reduce decision fatigue when choosing gifts?
How might we optimize spending for personalized gifts?
Developed user stories and defined the MVP:
Must-Haves: event reminders, synchronized contacts, progress tracking, product comparison.
Nice-to-Haves: interest-based suggestions, collaborative gifting with others.Built an initial sitemap and user flows for three red-routes:
Add a recipient
Search and order a gift
Collaborate with others on a shared gift
Ideation
Synthesized findings into How Might We questions:
How might we help people remember special occasions ahead of time?
How might we reduce decision fatigue when choosing gifts?
How might we optimize spending for personalized gifts?
Developed user stories and defined the MVP:
Must-Haves: event reminders, synchronized contacts, progress tracking, product comparison.
Nice-to-Haves: interest-based suggestions, collaborative gifting with others.Built an initial sitemap and user flows for three red-routes:
Add a recipient
Search and order a gift
Collaborate with others on a shared gift
3. Design & Prototype
Sketches → Low-Fidelity → High-Fidelity Wireframes
Focused on creating a minimal, intuitive interface.
Used natural tones and rounded corners to evoke warmth and friendliness.
Integrated a progress tracker for each upcoming event.
Style Guide:
A warm, human palette with soft neutrals to reflect care and thoughtfulness. Rounded shapes to convey friendliness and ease.
3. Design & Prototype
Sketches → Low-Fidelity → High-Fidelity Wireframes
Focused on creating a minimal, intuitive interface.
Used natural tones and rounded corners to evoke warmth and friendliness.
Integrated a progress tracker for each upcoming event.
Style Guide:
A warm, human palette with soft neutrals to reflect care and thoughtfulness. Rounded shapes to convey friendliness and ease.
3. Technical Architecture
Unity + Needle Engine: Handles real-time WebXR rendering and multiuser interactions.
Generative AI Pipeline: Converts speech → text → image → 3D model using OpenAI, Stability.ai, and custom scripts for latency management.
Network Replication: Enables persistent world-state for families to revisit their shared “memory worlds.”
4. Usability Testing
Conducted five remote moderated sessions to evaluate ease of use and flow clarity.
Findings & Fixes:
Progress bars were unclear → replaced with labeled step indicators.
Confusing “Recipient added” pop-up → redirected users straight to recipient details.
Gift progress screen lacked clarity → restructured hierarchy and added voting indicators.
After iteration, testers described the experience as “simple,” “personal,” and “stress-relieving.”
4. Usability Testing
Conducted five remote moderated sessions to evaluate ease of use and flow clarity.
Findings & Fixes:
Progress bars were unclear → replaced with labeled step indicators.
Confusing “Recipient added” pop-up → redirected users straight to recipient details.
Gift progress screen lacked clarity → restructured hierarchy and added voting indicators.
After iteration, testers described the experience as “simple,” “personal,” and “stress-relieving.”
Redesign
Conclusion
As the sole UX designer for this project, I have learned a lot every step of the way. Doing research, conducting usability tests and designing iterations helped me to understand how to design to meet the users’ needs. Initially, I want this product to provide a sense of inspiring, exciting, versatile, creative, caring. It was rewarding to develop these concepts into a user-friendly product. I was not only studying how to create minimalistic UI design through out the process, but also getting the mindset to consider accessibility when making design decisions.
Looking forward, I would like to keep developing this product with additional user research.It would be nice to have:
· A social feature that allows users to connect through
· Helping center to provide more instant help
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