TomoAI — Interactive Credit Education with Explainable AI
TomoAI — Interactive Credit Education with Explainable AI
Product & Design Strategy
Product & Design Strategy
UX Content
UX Content
Motion Graphics
UX Content
Prompt Engineering
Prompt Engineering
Prompt Engineering
AI UX
AI UX
AI UX
AI UX
Motion Graphics
Motion Graphics
Product & Design Strategy
Impact
↑ User engagement and retention during first half of Q3 2025, driven by educational content and interactive AI onboarding.
Designed and launched TomoCredit.ai microsite in under 48 hours — boosted investor and media visibility during fundraising cycles.
Generated AI-driven video campaigns that increased social engagement by 30% across channels.
Opened cross-team roadmap discussions on AI explainability and personalized financial literacy.
Strengthened collaboration between design, engineering, marketing, and leadership — accelerating time-to-launch across teams.
Impact
↑ User engagement and retention during first half of Q3 2025, driven by educational content and interactive AI onboarding.
Designed and launched TomoCredit.ai microsite in under 48 hours — boosted investor and media visibility during fundraising cycles.
Generated AI-driven video campaigns that increased social engagement by 30% across channels.
Opened cross-team roadmap discussions on AI explainability and personalized financial literacy.
Strengthened collaboration between design, engineering, marketing, and leadership — accelerating time-to-launch across teams.
Overview
TomoAI/TomoIQ is an experimental concept designed to make credit education approachable through conversational, AI-driven explainability. I led the vision and UX design to help users understand credit decisions and score changes in plain language — turning confusion into confidence.
Problem
Financial literacy gaps made users rely on customer support to interpret credit score changes. We needed a scalable, friendly, human-centered solution that could provide personalized insights without overwhelming users with financial jargon.
Process
Vision Definition
Shaped the product vision and user value proposition for a credit-building AI assistant that communicates in friendly, human terms.
Overview
TomoAI/TomoIQ is an experimental concept designed to make credit education approachable through conversational, AI-driven explainability. I led the vision and UX design to help users understand credit decisions and score changes in plain language — turning confusion into confidence.
Problem
Financial literacy gaps made users rely on customer support to interpret credit score changes. We needed a scalable, friendly, human-centered solution that could provide personalized insights without overwhelming users with financial jargon.
Process
Vision Definition
Shaped the product vision and user value proposition for a credit-building AI assistant that communicates in friendly, human terms.
Conversational UX Design
Designed chat flows and dialogue scripts clarifying score changes, on-time streaks, and utilization impact.
Applied tone guidelines rooted in trust + transparency, avoiding jargon.
Conversational UX Design
Designed chat flows and dialogue scripts clarifying score changes, on-time streaks, and utilization impact.
Applied tone guidelines rooted in trust + transparency, avoiding jargon.
Prompt Engineering & System Logic
Built system prompts that generate contextual CTAs — e.g., “Your limit usage is 12%; learn how this affects your next boost.”
Linked credit events to actionable features (payments, dashboard, reports).
4. Prototype & Data Integration
Collaborated with data analysts and backend engineers to simulate live API connections.
Developed a working prototype using Framer + Firebase with mock credit data and user event logs.
5. Brand & Web Launch — TomoCredit.ai
Designed and shipped the Framer-built microsite within 2 days for PR and investor outreach.
Created landing-page visuals, typography, and animations aligning with Tomo’s trust-first identity.
Collaborated with leadership and marketing for unified product + brand messaging.
Prompt Engineering & System Logic
Built system prompts that generate contextual CTAs — e.g., “Your limit usage is 12%; learn how this affects your next boost.”
Linked credit events to actionable features (payments, dashboard, reports).
4. Prototype & Data Integration
Collaborated with data analysts and backend engineers to simulate live API connections.
Developed a working prototype using Framer + Firebase with mock credit data and user event logs.
5. Brand & Web Launch — TomoCredit.ai
Designed and shipped the Framer-built microsite within 2 days for PR and investor outreach.
Created landing-page visuals, typography, and animations aligning with Tomo’s trust-first identity.
Collaborated with leadership and marketing for unified product + brand messaging.
Deployment, Stress Testing & Debugging
Supported engineers through staging deployment and load testing on Firebase hosting.
Conducted UX stress tests under high latency to validate chat stability and prompt timing.
Logged and debugged interaction edge cases (e.g., incomplete API responses, mis-timed CTAs).
Documented post-test improvements for the next release cycle.
Marketing & Social Media Materials
Collaborated with marketing to generate short-form AI-assisted promo videos (using Nano Banana, Sora) explaining TomoAI’s features.
Crafted narratives and motion templates optimized for TikTok, LinkedIn, and press decks.
Helped unify the tone of product UX and marketing storytelling for a consistent brand voice.
Deployment, Stress Testing & Debugging
Supported engineers through staging deployment and load testing on Firebase hosting.
Conducted UX stress tests under high latency to validate chat stability and prompt timing.
Logged and debugged interaction edge cases (e.g., incomplete API responses, mis-timed CTAs).
Documented post-test improvements for the next release cycle.
Marketing & Social Media Materials
Collaborated with marketing to generate short-form AI-assisted promo videos (using Nano Banana, Sora) explaining TomoAI’s features.
Crafted narratives and motion templates optimized for TikTok, LinkedIn, and press decks.
Helped unify the tone of product UX and marketing storytelling for a consistent brand voice.